How Your Job Title Limits You from Finding Your Brand Focus
Discover why your job title only reflects a fraction of your strengths—and how identifying your Bran…
How logic can be felt, and how feelings can make sense
A space for thinking through design, aesthetics, and the emotional side
FEATURED
- The Chilli Cake Behind Lulah & Rich’s Ibiza WeddingHow a playful idea from a creative DJ couple became one of our most memorable wedding cakes Featured in British Vogue I have a habit of thinking everything is going to be easy. A client…
Where my design philosophy becomes edible
Fine-art wedding cakes designed in Ibiza,
where my aesthetics, storytelling, and emotion become edible art.
PESONAL BRANDING & DESIGN
English
English
Stop Designing Your Brand — Start Discovering It
Personal branding isn’t about logos or templates. it’s about identity and who you’re becoming. Befor…
English
Why Your Website Never Looks as Good as the Template
Build a website that actually looks professional. Learn why templates never look the same once you r…
LIFESTYLE & MINDSET
English
From Dusk — Designing a Birthday Cake for Harris Reed at The Standard Ibiza
Behind the design of Harris Reed's 30th birthday cake at The Standard Ibiza — on translating a fashi…
English
The Great Graduation: Why the Wedding Cake Industry is Seeing a Wave of Closures
Is the era of artisanal wedding cakes ending? An honest analysis of the shifting wedding cake indust…
Bridal
From Garden to Gallery: Creating a Cinematic Botanic Wedding in Ibiza
Step into a botanic wedding story in Ibiza. Featuring a curated blend of raw textures, fluid botanic…
ABOUT “bytammy”
Between logic & feeling
Years of designing, creating, and running my own business taught me how a brand should feel and how it should work. I work by understanding the essence of things — whether it’s a brand, a product, a flavor, or a person.
Here, I share the thinking, methods, and observations that have shaped everything I build.
